Privacy Policy
Last updated: June 25, 2026
Introduction
Sienna Vale respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you use our website and services.
Information We Collect
We collect and process the following types of information:
- Personal Information: Name, email address, and postal address provided when you place an order or contact us
- Images and Content: Photographs and other materials you upload for album creation
- Technical Data: IP address, browser type, operating system, and access times
- Usage Data: Information about how you interact with our website
How We Use Your Information
We use your personal data for the following purposes:
- To process and fulfil your orders for photo books and albums
- To communicate with you about your projects and orders
- To provide customer support and respond to enquiries
- To improve our website and services
- To comply with legal obligations
Legal Basis for Processing
We process your personal data under the following legal bases:
- Contract Performance: Processing necessary to fulfil our service obligations to you
- Legitimate Interest: To improve our services and website functionality
- Consent: Where you have given explicit consent for specific processing activities
- Legal Obligation: To comply with applicable laws and regulations
Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy. Specifically:
- Order and contact information: 7 years for accounting and legal purposes
- Uploaded images: Deleted 90 days after project completion unless you request longer retention
- Technical and usage data: 24 months
Image Handling and Security
Your photographs are treated with the highest level of care and confidentiality. We implement appropriate technical and organisational measures to protect your images, including:
- Encrypted file transfer and storage
- Access restricted to authorised personnel only
- Secure deletion protocols after project completion
- We never use your images for marketing or any purpose beyond your specific project without explicit consent
Third-Party Services
We may share limited data with trusted third parties who assist us in operating our business:
- Printing and binding suppliers (only images necessary for production)
- Shipping carriers (only delivery information)
- Payment processors (only transaction data)
These third parties are contractually obligated to protect your data and use it only for the specified purposes.
Your Rights
Under data protection law, you have the following rights:
- Right to Access: Request copies of your personal data
- Right to Rectification: Request correction of inaccurate data
- Right to Erasure: Request deletion of your personal data
- Right to Restrict Processing: Request limitation of how we process your data
- Right to Data Portability: Request transfer of your data to another service
- Right to Object: Object to certain types of processing
To exercise any of these rights, please contact us at [email protected]
Cookies
Our website uses cookies to enhance your browsing experience. For detailed information about the cookies we use, please see our Cookies Policy.
Changes to This Policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.
Contact Information
If you have questions about this privacy policy or how we handle your data, please contact us:
Email: [email protected]
Address: 47 Redcliffe Street, Bristol BS1 6SP, United Kingdom